![]() Where do you go for keyword research? Google AdWords, Bing Ads and Word tracker, to name a few.ī- Link building: Getting other quality websites whose content relates to yours to link to a page on your website with specific keywords highlighted. You can use these search terms to create content or for paid advertising on search engines like Google and Bing. If Google can’t find your message, you can bet that no one else will, either.Ī- Keyword research: Search terms of phrases that people would type into a search engine that are relevant to your event. In keeping with content, a solid EXPO 2020 (2021) digital marketing plan includes SEO and ensures that your content is not only reader friendly, but search engine friendly as well. 2- PLAN A SEARCH ENGINE OPTIMIZATION (SEO) CAMPAIGN It is an essential element of any successful digital marketing plan. What are goals and KPIs? How will you measure success: Is it by gaining visibility? Increased registration at your events? Every marketing effort has to be measured. So before you sit in front of your computer and start belting out article after article, you need to figure out who you’re addressing and what you plan to achieve. If you want to ensure that your content gets seen by your target audience, then a content strategy is your best bet. A content strategy comes with planning and includes an editorial calendar, a social plan, engagement efforts, optimization, measuring conversions and more. ![]() ![]() In fact, creating content and just waiting for visitors to show up and engage with you will simply not happen… unless you’re a super cute kitten taking a bath on YouTube. But the mantra, “build it and they will come” does not apply here. 1- DEVELOP A CONTENT STRATEGYīehind every great plan, there is content. Depending on your expected ROI, which can include attracting participants to the event, gaining more sponsors and exhibitors, increasing visibility and engaging with current and potential association members, your digital marketing plan must begin with the end goal and work its way up. Whether you’re venturing into online marketing for the first time or have dabbled here and there, a high impact EXPO 2020 (2021) digital marketing plan can have a positive impact on your bottom line ROI. With the objective of capturing these contacts and converting them - whether they are members, participants, or sponsors - objectives need to be met, and as a business running an event, a digital marketing plan can help you attain those objectives. Digital and Social Media marketing is going to be crucial for companies that would like to acquire the members and contacts that they had in their list that they are no longer able to reach. In today’s competitive world, in order to remain ahead of the curve, we believe it’s important to amplify the use of a digital marketing strategy in event marketing. ![]()
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